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Why use a content creator?

Creators start the conversation
Social media is the No.1 way Millennials and Gen Z discover new products. Collaborating with the best suited creator, will put your brand in front of your target audience.
Buyers don’t want ads, they want to see real people using your products
Creators bring your products to life through relatable and real life content like unboxings or GRWM videos.
Influence brings sales
When creators share their opinion of your product, its feels personal and relatable, not like an advert. 3 out of 4 consumers purchase a product because a creator recommended it.
Consumer changes
Traditional advertising is on a rapid decline as consumer behaviours change. Consumers are spending more time on their smartphones, and increasingly avoiding traditional advertising methods. This shift is causing a decrease in the effectiveness and return on investment for traditional marketing methods like TV adverts, radio mentions, print ads and direct mail.

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Benefits of using a creator

Enhanced Credibility and Trust:
Influencers have cultivated a loyal following by consistently creating engaging content and sharing their honest opinions. This built-in trust factor makes their recommendations more impactful than traditional advertising, as consumers are more likely to believe a product endorsed by someone they admire and follow.
Targeted Reach:
Influencers often specialize in specific niches or industries, allowing you to target your marketing efforts to a very specific audience. This targeted approach ensures that the message reaches the most relevant consumers, maximizing the impact of the campaign.
Increased Brand Awareness:
Collaborating with creators can expose your brand to a wider audience, significantly boosting your brand awareness and visibility. Creators' reach, combined with their ability to create engaging content, can quickly spread awareness about your brand and its offerings.
High Engagement Rates:
Influencer marketing campaigns often generate higher engagement rates than traditional advertising, as influencers encourage their followers to interact with their content through likes, comments, shares, and even direct purchases.
Improved ROI:
Influencer marketing can deliver a strong return on investment, exceeding that of traditional advertising channels. By targeting the right audience and leveraging the influencer's credibility, you will see a significant increase in conversions and sales.
Authentic and Relatable Content:
Creator-generated content often feels more authentic and relatable than traditional advertising, as it's often integrated into the creator’s daily life and experiences. This authenticity resonates with consumers, making the marketing message more impactful and believable.
Cost-Effective for SMEs:
Working with micro-creators, who have smaller but highly engaged audiences, can be a cost-effective way for small and medium-sized enterprises (SMEs) to reach their target market. These creators often have strong connections with their followers and can offer a more personalized approach to marketing.
Long-Term Brand Building:
Creator marketing can help build long-term relationships with customers by fostering a sense of community around your brand. Consistent collaborations with creators can lead to increased brand loyalty, trust, and advocacy over time. By carefully selecting creators who align with a brands values and target audience, businesses can harness the power of influencer marketing to achieve their marketing goals and drive sustainable growth.